Full Stack Web Analytics with Server Side Tracking

Module - 01: Basic Discussion of Full Stack Web Analytics

✅ What is Web Analytics & Web Analytics Process?

✅ What is Server Side Tagging, BigQuery, LookerStudio

✅ What is Conversion Tracking?

✅ Importance of Web Analytics in Online Business

✅ What are The Popular Web Analytics Tools?

✅ How does It help to Measure A Business Performance?

 

Module - 02: Understanding of Google Tag Manager

✅ What is Google Tag Manager? 

✅ Why We should Use Google Tag Manager?

✅ What is Tag, Triggers and Variables?

✅ What is DataLayer & How to Collect Data from DataLayer ?

✅ Discussion about All Type of Triggers and Variables

✅ CMS (Wordpress, Shopify, BigCommerce, Wix, Squarespace, Laravel, Magento)

 

Module - 03: Data Collection From  E-Commerce Website

✅ Key Events For E-Commerce

✅ How to enable DataLayer in E-Commerce Website

✅ Standard Event Tracking For E-Commerce

✅ Custom Event Tracking For E-Commerce

✅ Enhanced Conversion Tracking For E-Commerce

 

Module - 04: Data Collection For Service Base Website

✅ Lead Form, SignUp , Login, Site Search Tracking

✅ Form Type (Contact Form 7, Gravity Form, Calendly, Hubspot, Ninja, Ajax Form)

✅ Lead Event Double Fire Prevention

✅ Thank You Pop-up Tracking with Element Visibility

✅ iFrame Form Tracking

✅ How to Collect Dynamic User data For Enhanced Conversion Tracking

✅ How to pass data from one page to another using LocalStorage

✅ How to collect user details from the thank-you page URL

 

Module - 05: Data Collection Using Webhook Method

✅ What is a webhook?

✅ How to collect form submission data using webhook?

 

Module - 06: Meta Tracking 2.0: The Future of Pixel Implementation

✅ What is new Meta Pixel?

✅ How to Implement New Meta Pixel into Website with GTM? 

✅ E-Commerce & Service Based Website Events tracking with Dynamic Value  

✅ Facebook First Party Tracking without third party server

✅ BuildIn Server Side tracking in one place

 

Module - 07: Google Analytics 4 (GA4) Tracking

✅ Understanding of GA4 Schema

✅ GA4 Tracking for E - Commerce Website with Dynamic Value

✅ GA4 Tracking for Service Base Website with Dynamic Value

✅ Cross Domain Tracking

✅ How to configure custom dimension & metrics in GA4

✅ How to connect GA4 with third party platforms?(Google Ads, BigQuery, Looker Studio)

 

Module - 08: Google Ads Tracking

✅ Google Ads Enhanced Conversion Tracking for E - Commerce 

✅ Google Ads Enhanced Conversion Tracking for Service Base Website 

✅ Google Ads Remarketing Tag Setup

✅ Google Ads Dynamic Remarketing Tag Setup

✅ Google Ads Call Conversion Tracking

✅ Android App Installation Tracking

✅ Goals Import from Google Analytics 4 to Google Ads

 

Module - 09: Understanding of Server-side Tracking

✅ What is First-Party & Third-Party Cookies

✅ IOS 14.5 Updates, ITP’s, Ads blocker, browser settings & How It Impacts 

✅ Difference between Client Side & Server Side

✅ Server Side Tracking Platforms (Stape.io and Google Cloud)

✅ How to Configure Server for Server Side Tracking?

✅ Setup Custom Domain for 1st Party Cookie Base Tracking  

✅ How to Extend Cookie Life

 

Module - 10: Facebook Conversion API Setup

✅ Facebook Conversion API Setup for E - Commerce 

✅ Facebook Conversion API Setup for Service Base Website 

✅ How Facebook Deduplication works?

✅ How Does Facebook Event Match Quality Works?

✅ Sending Advanced Matching Parameters for Better Event Match Quality Score

✅ Meta Pixel Configuration with GA4

 

Module - 11: Google Analytics 4 (GA4) Server-Side Tracking Setup

✅ Server Side Tracking for E - Commerce Website 

✅ Server Side Tracking for Service Base Website 

 

Module - 12: Google Ads Conversion Tracking with Server Side

✅ Server Side Enhanced Conversion Tracking for E - Commerce 

✅ Server Side Enhanced Conversion Tracking for Service Base Website 

 

Module - 13: Shopify Conversion Tracking with Server Side 

✅ How To Enable DataLayer in a Shopify Recommended Way

✅ Page View - Event Setup 

✅ View Item - Event Setup 

✅ Add To Cart - Event Setup 

✅ Begin Checkout - Event Setup 

✅ Add Contact Info Submitted - Event Setup

✅ Add Address Info Submitted - Event Setup

✅ Add Shipping Info Submitted - Event Setup

✅ Add Payment Info Submitted - Event Setup

✅ Purchase - Event Setup 

✅ How To Get Checkout Page User Journey Events

✅ How to Setup All Events Using Only Two Tags

 

Module - 14: Google Consent Mode Version 2 ( V2 )

✅Cookie Consent Banner Setup for GDPR and CCPA Compliance Issue

 

Module - 15: Offline Conversion Tracking

✅ Facebook Ads Offline Conversion Tracking

✅ Google Ads Offline Conversion Tracking

 

Module - 16: Others Marketing Platforms

✅ TikTok Pixel & Conversion API

✅ Pinterest Pixel & Conversion API

✅ Snap Pixel & Conversion Api

✅ Bing Ads Conversion Tracking

✅ Linkedin Ads Conversion Tracking

 

Module - 17: JavaScript for Digital Marketer - Enable DataLayer

✅ What is DOM?

✅ How this DOM Work?

✅ Whats are the DOM Elements?

✅ How this DOM Elements Works in a Browser?

✅ What is “for Loop”?

✅ What is “If Else Statement”?

✅ What is JavaScript Variables?

✅ Concept of Object in Javascript?

✅ Concept of Array in Javascript?

✅ How to Scrape Data from DOM Using Custom JavaScript?

✅ How to Change data Structure with According to Facebook & GA4 Schema?  

✅ How to Push Events into the dataLayer with Dynamic Event Parameters Value

✅ How to Track Dynamic Value from Form Field Using Custom JavaScript?

✅ How to Pass Dynamic Value from One Page to Another Using Page URL?

✅ How to Pass Dynamic Value From One Page to Another Using LocalStorage 

✅ How to Listen to Any Event in the DOM Using Custom JavaScript?

✅ Enable DataLayer as per GA4 Schema

 

Module - 18: Sending Data to BigQuery

✅ What is BigQuery?

✅ How to send data to BigQuery using GTM?

✅ How to create Tables in BigQuery?

✅ How to write SQL query for Data Analysis?

✅ How to schedule query in BigQuery?

✅ How to connect BigQuery with Looker Studio

 

Module - 19: Standard Reports in Google Analytics 4 (GA4) Dashboard 

✅ UTM Tracking In Google Analytics 4

✅ Report Snapshot in Google Analytics 4

✅ Real-Time Report in Google Analytics 4

✅ Acquisition Report in Google Analytics 4

✅ Engagement Report in Google Analytics 4

✅ Monetisation Report in Google Analytics 4

✅ Retention Report in Google Analytics 4

✅ Demographic Report in Google Analytics 4

 

Module - 20: Custom Reports Generated in GA4 for Business Decision

✅ Free-Form Report in Google Analytics 4

✅ Funnel Exploration Report in Google Analytics 4

✅ Path Exploration Report in Google Analytics 4

✅ Segment Overlap Google in Analytics 4

✅ Cohort Exploration Report in Google Analytics 4

✅ User Explorer Report in Google Analytics 4

✅ User Lifetime Report in Google Analytics 4

 

Module - 21: Data Visualization in Looker Studio

✅ What is Looker Studio?

✅ How to extract data from BigQuery to Looker Studio?

✅ How to connect Data Source in Looker?

✅ How to create a Realtime report in Looker Studio?

✅ How to create an attribution Report ?

 

Module - 22: Earning Opportunity at Marketplace & Out of marketplace

✅ Gig Competition Research for Different Category into Fiverr Marketplace

✅ Keyword Research for SEO Friendly GIG

✅ How to Create & Optimize Upwork Profile with 100% Profile Completion?

✅ How to Write a Winning Job Proposal?

✅ How to Determine Spamming Buyer?

✅ Different Techniques to Get Clients from Out of Marketplace

✅ Fiverr & Upwork Tips from Top Rated Sellers

 

Module - 23: Client Communication  

✅ How to Arrange Meeting with Marketplace Buyer 

✅ How to Make a Winning Job Proposal Quote for High Service fee?

✅ How to Upsell Your Other Services to Clients?