Web Analytics

Web Analytics with Server-Side Tracking

This course provides an in-depth understanding of web analytics, focusing on server-side tracking techniques to enhance data accuracy and privacy. Participants will explore how server-side tracking differs from traditional client-side methods, learn to set up tracking systems, and analyze user behavior with tools like Google Tag Manager (server-side), Stape, and custom tracking solutions. Through hands-on projects, students will gain skills in implementing server-side tracking to capture key metrics, optimize performance, and comply with evolving data privacy regulations.

Instructor

Rahi Masum Reja

7 Students enrolled

0 reviews

Description
Curriculum
Reviews

The Web Analytics with Server-Side Tracking course is designed in such a way that freshers can start from the very basics and intermediates can learn something more advanced to take them to an expert level.

This module of the course is developed with all the updated content that you can implement the data collection and data process of the client’s website properly to bring the data mismatch at the minimum level and take the right business decision by reporting the website data.

Who Is This For?

Perfect for freshers who dream big! Whether you’re a student, career-changer, or simply curious about data tracking, this course adapts to your pace and helps you achieve your goals.

Your Learning Journey

Beginner Basics :

Build a strong foundation
Master core concepts
Gain confidence through simple, engaging practice

Intermediate Mastery :

Apply your knowledge to real problems
Develop problem-solving skills
Create your first portfolio-worthy projects

Advanced Excellence

Tackle complex challenges
Learn industry best practices
Become job-ready with professional-level skills

Why should you join this course?

39 Live Masterclasses
Updated content
Informative course documents
Custom community gallery tag template
Fixing data mismatches
How to make the right business decision
How to Write a Job Winning Proposal
How to Manage High Ticket Clients

What will you learn by doing the course?

Basic discussion of web analytics
Advanced Google Tag Manager
Google Analytics 4 (GA4)
Facebook Pixel
Facebook Conversion API
Server side tracking
Shopify tracking
Google Cloud server deployment
Google Ads conversion tracking
Offline conversion tracking
Custom JavaScript for digital marketers
Cookie Consent mode V2
Pinterest conversion tracking
Snapchat conversion tracking
TikTok conversion tracking
Linkedin conversion tracking
Bing conversion tracking
Google Analytics Report
Freelance & out of marketplace

Get Industry Leading Certificate

Get certified and redefine your professional profile. Elevate your career with credentials that showcase your skills and position you for success in a competitive market.

If the course is successfully completed there is a certificate for you that you can share the below platform –