Basic Understanding of GTM

Unlock the full potential of Google Tag Manager (GTM) with this comprehensive course designed for marketers, analysts, and developers alike. Whether you’re a beginner looking to understand the basics or a professional aiming to enhance your technical skills, this course covers it all. You’ll start by learning GTM’s core principles, including how to set up accounts, containers, and tags. From there, you’ll dive into advanced topics like custom event tracking, data layer implementation, and server-side tagging.

By the end of the course, you’ll have the expertise to manage tracking across websites and mobile apps, implement complex marketing tags without relying on developers, and optimize site performance through efficient tag management.

Key Topics Covered:

1. Introduction to GTM: Setup, interface, and key components
2. Deploying marketing and analytics tags (Google Analytics, Facebook Pixel, etc.)
3. Event tracking and triggers
4. Understanding and using the data layer
5. Debugging and troubleshooting tags
6. Advanced techniques: Custom JavaScript tags, server-side tagging, and enhanced eCommerce trackingWhat is the target audience?

Course Objectives:

1. Gain a deep understanding of Google Tag Manager and its role in digital marketing
2. Master the creation and management of tags, triggers, and variables
3. Implement advanced tracking solutions to monitor user behavior and optimize marketing campaigns
4. Enhance your website’s performance with efficient tag management strategies

Ideal for anyone looking to streamline their marketing efforts, optimize site tracking, and take control of their web analytics without needing continuous developer input.