Basic Understanding of GTM

Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing and analytics tags (snippets of code) on your website or mobile app without modifying the code directly. With GTM, you can add and update various third-party tracking tags (like Google Analytics, Facebook Pixel, or other custom tags) through a user-friendly interface. It streamlines the process of implementing tracking without needing constant developer assistance, making it easier to manage tracking and improve site performance.
Basic understanding of GTM (1).png
61 Students enrolled
0
0 reviews
  • Description
  • Curriculum
  • Reviews

Unlock the full potential of Google Tag Manager (GTM) with this comprehensive course designed for marketers, analysts, and developers alike. Whether you’re a beginner looking to understand the basics or a professional aiming to enhance your technical skills, this course covers it all. You’ll start by learning GTM’s core principles, including how to set up accounts, containers, and tags. From there, you’ll dive into advanced topics like custom event tracking, data layer implementation, and server-side tagging.

By the end of the course, you’ll have the expertise to manage tracking across websites and mobile apps, implement complex marketing tags without relying on developers, and optimize site performance through efficient tag management.

 

Key Topics Covered:

  1. Introduction to GTM: Setup, interface, and key components
  2. Deploying marketing and analytics tags (Google Analytics, Facebook Pixel, etc.)
  3. Event tracking and triggers
  4. Understanding and using the data layer
  5. Debugging and troubleshooting tags
  6. Advanced techniques: Custom JavaScript tags, server-side tagging, and enhanced eCommerce trackingWhat is the target audience?

 

Course Objectives:

  1. Gain a deep understanding of Google Tag Manager and its role in digital marketing
  2. Master the creation and management of tags, triggers, and variables
  3. Implement advanced tracking solutions to monitor user behavior and optimize marketing campaigns
  4. Enhance your website’s performance with efficient tag management strategies

 

Ideal for anyone looking to streamline their marketing efforts, optimize site tracking, and take control of their web analytics without needing continuous developer input.

 

Course details
Duration 2 Days
Lectures 2
Video 1.40 Hours
Level Beginner
Lifetime
All device
Scroll to Top